Over the last 60 days, I have shared quite a bit of knowledge on search engine optimization. By breaking it down into the six key elements, I hope I have made it more tolerable and easy to understand.The first five elements: on-page, on-site, off-site, social impact, and trust & influence, are all ranked in order of overall importance to you and your site, with on-page being number one. Today, I am sharing my knowledge of the one element I believe is the MOST important one of them all: research, as in KEYWORD research. Now, just about every Internet marketer and SEO expert on the world wide web is going to think I am dead wrong, but first hear my reasoning.
Now, Google has made it public knowledge that “content is king” and you should “write for your audience, not a search engine.” I’m certainly not advocating that anyone even attempt to manipulate search engine ranking results, but let’s approach this with some common sense. If I am writing about, for example, “soda pop”… you’d better believe I am going to know whether “can of soda” or “can of pop” is more heavily searched on Google, and if local results are more important to me than worldwide results, I’ll know that, too. It’s all about semantics and one would be surprised that some words with common synonyms only get half the amount of searches as their counterparts. This may lead you to ask, “Dustin, how do I know what gets searched most?” To which I would respond, “Google Insights…er I mean Trends.” (more…)