Apr. 18.

Six Elements of Search Engine Optimization – Research

By Dustin Gzym | Posted in Adwords and Adsense, Internet Advertising, Internet Marketing, Search Engine Marketing, Search Engine Optimization, Search Engine Submission |
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Over the last 60 days, I have shared quite a bit of knowledge on search engine optimization. By breaking it down into the six key elements, I hope I have made it more tolerable and easy to understand.The first five elements: on-page, on-site, off-site, social impact, and trust & influence, are all ranked in order of overall importance to you and your site, with on-page being number one. Today, I am sharing my knowledge of the one element I believe is the MOST important one of them all: research, as in KEYWORD research. Now, just about every Internet marketer and SEO expert on the world wide web is going to think I am dead wrong, but first hear my reasoning.

“Maximize your organic traffic by using the most popular words.”

Now, Google has made it public knowledge that “content is king” and you should “write for your audience, not a search engine.” I’m certainly not advocating that anyone even attempt to manipulate search engine ranking results, but let’s approach this with some common sense. If I am writing about, for example, “soda pop”… you’d better believe I am going to know whether “can of soda” or “can of pop” is more heavily searched on Google, and if local results are more important to me than worldwide results, I’ll know that, too. It’s all about semantics and one would be surprised that some words with common synonyms only get half the amount of searches as their counterparts. This may lead you to ask, “Dustin, how do I know what gets searched most?” To which I would respond, “Google Insights…er I mean Trends.” (more…)

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Apr. 04.

Six Elements of Search Engine Optimization – Trust and Influence

By Dustin Gzym | Posted in Internet Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing |
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After a case of severe procrastination, I have finally returned with my fifth installment of my series that explains, in great detail, the most important facets in the art of Search Engine Optimization.

Some may argue that trust and influence is just a segment of social media, but with websites like klout collecting data those segments are growing legs and beginning to stand on their own. For anyone with a blog, Technorati is a website that measures influence and trust in the blogosphere. Researching as I go, I find that Technorati is actually trying to fill the gaps that exist and is now more focused on measuring “digital influence.” Anyone can post a million articles on the same subject and become an authority, but becoming an influence is a whole other ball game.

With Google’s author ranks factored into the equation, it becomes clear that social media and trust (or authority) and influence play a bigger role in search engine rankings every day.Still not so sure? Well, I can only point to a trusted authority on the subject, HubSpot and this article entitled “A Crystal Clear Explanation of How Social Media Influences SEO”. 

I know I have only cited several articles to explain my point, but I am not trying to re-invent the wheel here. As this part of the Internet grows and evolves, it is sure to become a game-changer for small businesses of the future. Or the entire grid could go down tomorrow and people will be laughing at me in 50 years for a) depending on electricity and b) getting so caught up in the Internet. It could really go either way folks !

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Mar. 27.

Results driven marketing – I can triple your traffic… IF

By Dustin Gzym | Posted in Internet Advertising, Internet Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Web Design, WordPress Websites |
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Did you know that I can triple your web traffic?

Of course that’s if…. and there is always an if isn’t there? I am breaking from my series on the Six Elements of SEO to break the cycle of procrastination AND to talk about something that’s becoming increasingly important to me: PATIENCE

After achieving a solid year of statistics for one website recently, a problem occurred when trying to review those statistics and capture all the necessary screen shots of the data etc. The problem? Impatient clients .. If you think there is a problem with the traffic, or lack of it.. I am going to review EVERYTHING and take an in-depth look at your web statistics from several sources. When I can’t see anything but improvements, I am going to wonder what I am missing and look some more.

In February, I started a commission only search engine optimization project (which I normally wouldn’t take, but the room for improvement on this particular site was great). THREE WEEKS after starting the project, I start getting negative emails from the client, who’s looking at day to day stats and sending me emails every time there is a day lacking. Meanwhile, I have statistics showing growth in traffic week to week and a rather large increase in sales, but mind you this is only over a THREE WEEK period. (more…)

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